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MARKET ENTRY INSIGHTS & ADAPTATION

The Pears Program is a source of knowledge and networks for Israeli startups and companies who want to operate in the developing world.

We provide resources and guidance to help you successfully navigate new territory and adapt to the needs of individuals and communities that can benefit from your products and services.

Opportunities for companies to

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Explore Market Potential

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Adapt Products to Unique Market Settings

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Share Best Practices for Engagement

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Facilitate Connections and Partnerships

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Our programs

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Adapting and piloting Israeli technologies in humanitarian settings

The IsraAid - Pears Program Pilot Fund is a unique opportunity for companies to explore their technology’s applicability to humanitarian settings and to gain the knowledge and tools necessary to navigate the humanitarian sector.

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Israeli AgriTech supporting agriculture in Ethiopia

In partnership with the JDC-TOV project, Israeli AgriTech startups are matched with partners in Ethiopia in order to improve the productivity, resilience, output quality, market access, and economic growth of smallholder farmers. This program paves the way for Israeli startups and companies to enter the large agricultural market and make their impact.

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Take advantage of this selective 3-month coaching program for companies and start-ups to address challenges and achieve tangible goals for working in the developing world. Participate in one-on-one bi-weekly sessions with the Pears Program staff and other experts who will help you to develop strategies and make relevant connections in new markets. Applications are reviewed on a rolling basis, so you can apply to join year-round.

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"The Pears Program is a devoted and professional team that plays a fundamental role assisting us in evaluating and finding the right way to enter the Agromarket in Africa. As a small company with extremely limited resources, the help that we received saved us time and money and helped us make wise decisions. Thank you!"

Oded Distel, CEO at Tal Ya Pears Clinic 2021

Past projects

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As part of Indian Prime Minister Modi’s visit to Israel and Prime Minister Netanyahu’s reciprocal visit to India, the Prime Minister’s Office asked the Pears Program to organize the India-Israel Global Innovation Bridge in collaboration with the Innovation Authority. The event brought 18 Israeli DevTech startups to India alongside the Prime Minister and supported them in the process of finding local partners and funding for pilots.

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The Pears Program gathered the Malaria Companies Forum - a group of 7 startups and companies with innovative solutions in the field of Malaria. The forum met to get to know key players and partners and to discuss current trends, interventions, and innovations being developed by those working to treat malaria.