• Pears Program

Business Models for the Base of the Pyramid


March 5 - 7, 2013

The Base of the Pyramid (BoP) Crash course by leading BoP expert Professor Ted London from the William Davidson Institute at Michigan University was held over 3 days at Tel Aviv University. This exclusive course, organized in partnership with the Sofaer International MBA Program and the Pears Innovation for International Development Program of Hartog School of Government and Policy at Tel Aviv University integrated concepts of strategy, international business, non-profit management, and poverty alleviation. It stimulated the leadership skills and competitive imagination needed to understand the BoP landscape and create successful BoP ventures serving developing world markets. View the course syllabus here. Professor London also led an executive seminar in partnership with the Israeli Export Institute for companies interested in entering BoP markets.

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