Background
After 6 years working in international business development in companies that supply medical devices, Max decided to earn an MBA at the College of Management Academic Studies in Rishon LeZion. There, along with his friend and future partner in Soapy, he came up with an idea for a startup. The initial idea was to generate water from air for a hand washing device, saving water and soap through automated processes. Soapy participated in the college’s Novus Accelerator and were named the best startup of 2017.
January - November 2017: Ideation
2017 - 2018: Field Validation
February 2018: First Exposure
May - December 2018: Exploration of a pivot
October - June 2019: First Round of Investments
February 2020: Covid-19 Leverage
January 2021- today: Scale
